Speakers

Ivanov Roman

Roman Ivanov is Director of New Categories at Philip Morris Ukraine.

He has more than 16 years of experience within Philip Morris International, working across different markets with a portfolio that includes Marlboro, Parliament, IQOS, ZYN, and VEEV.

Since 2023 he has led the smoke-free products category in Ukraine, launching projects that set new benchmarks for the market.

Under his leadership, IQOS ILUMA was launched with a container pop-up installation in UNIT.City, followed by the launch of ILUMA i featuring a large-scale “Antarctica” installation in central Kyiv. In 2025, the brand ZYN entered the market with a strong presence at key cultural events and its own pop-up space in Bukovel.

Outside of work, Roman is an avid swimmer and has twice crossed the Bosphorus.