Agenda of Forum 2025

Timing		Speakers	Topic
9:30–10:00	Check-in. Welcome coffee
10:00–10:20	Opening keynote	Dr. Olena Derevianko, Chair of the Organising Comitee, Vice-President of the Ukrainian PR-League, co-founder PR-Service Agency, Dr (Economics, Political Economy)	Coordinates of Trust: Key Pillars of Reputation Management 2025
10:20–10:40	Vision keynote – online	Iskren Lilov, Ruepoint Head of Marketing and Communciations	The role of AI in modern PR: trends, risks and prospects
10:40–11:10	Fireside Chat	Oleksiy Sukhanov, well-known Ukrainian TV Host, Journalist and Media Manager	Interviewed by Dr. Olena Derevianko, Chair of the Organising Comitee, Vice-President of the Ukrainian PR-League, co-founder PR-Service Agency, Dr (Economics, Political Economy) How the host's reputation affects the atmosphere of the event and audience trust
11:10–11:40	Exclusive Talk	Denys Bihus, Investigative Journalist, Founder of Bihus.Info	Interviewed by Ahava Teslenko, Ukrainian Journalist, ICTV TV Host Journalism vs manipulation: how truth shapes reputation
11:40–12:00	Coffee break
12:00–12:30	Speech	Valeria Tovstoles, TV and Radio Hoist, Actress, Comedian, Model	Brave to be yourself: how authenticity builds reputation
12:30–13:40	Panel discussion	Moderated by Anastasia Zrazhevska, Director of Communications at MHP Andriy Galyn, Influencer, Volunteer Oleksandr Zalisko, Ukrainian Instagram Blogger, Entrepreneur, Ukraine's first Blogger Producer, Volunteer and Cultural Activist Kateryna Zakharash, Director of Corporate Communications at L'Oreal Ukraine Taras Nesterenko, Blogger, Influencer, Host Yuriy Chornenkyi, Kyivstar Head of Marketing Communications	Influencers selling ideas: are ambassadors always safe for the brand??
13:40–14:00	Speech	Ksenia Sikorska, PUMB Marketing Director	PUMB`s BIG MISSION ПУМБ. Saving lives and living toward veterans
14:00–14:20	Speech	Boris Tsomaya, Marketing Director at UPG	Rebranding: transformation challenges for brand and business
14:20–15:10	Lunch
15:10–16:20	Panel discussion	Moderated by *Yuriy Gusev,* Editor-in-Chief of the “TOP-100. Ratings of the largest” Magazine Oleg Davydenko, Director of Corporate Communications at Metinvest Group Liudmyla Novak, Director of Communications at INTERPIPE Elena Plakhova, Chief Reputation Officer, Board Member of Nova Post Group Olena Snitkova, Head of Communications at Athlon Avia Vitaly Tkachenko, Director of Foreign Markets Marketing at New Products	Industrial Ukraine: a myth, a reality or lost chance
16:20–-16:40	Speech	Yaryna Skorokhod, GR & Communications at DTEK	Lobbying in Ukraine: overcoming regulatory challenges and advocacy strategies for business
16:40–17:00	Coffee break
17:00–17:20	Online speech	Barton Poulson, Founder of datalab.cc, Author of data science courses for LinkedIn Learning, Associate Professor of Psychology at the Utah Valley University, USA	Building an audience on LinkedIn
17:20–17:50	Speech	Mark Kutsevalov (aka“Prozrachyi Gonshik”) is a Ukrainian Blogger, Humorist and Member of the Liga Smikhu Festival	It's just nonsense: how to bind humor and PR
17:50–18.00	Сlosing comments	Dr. Olena Derevianko, Chair of the Organising Comitee, Vice-President of the Ukrainian PR-League, co-founder PR-Service Agency, Dr (Economics, Political Economy)
18:00–19:00	Awarding ceremony for the winners of the X National Rating of Corporate Reputation Management Quality
	Closing of the PRNext XXII International Forum