Agenda of Forum





Check-in. Welcome coffee


Olena Derevіanko, co-founder and Partner of PR-Service – the leading Ukrainian full-cycle PR agency, Vice-president of the Ukrainian PR-League

Opening keynote
Blazing the Trail: Ukrainian PR industry mission


Garik Korohodskyi

Inspiring speech
Strengths and weaknesses of a personal brand

Panel 1


Moderator: Hanna Lichman, Ukrainian public activist, People's Deputy of Ukraine of the 9th convocation

Ihor Darmostuk , Editor-in-chief of the "KyivVlada"
Svitlana Sheremetyeva-Turchyn, Deputy General Director of the RBC-Ukraine information agency
Oleksiy Matsuka, Director General of the Ukrinform Ukrainian National Information Agency
Tetiana Snopko, owner of the "Economy+" Media Holding and the "Glavkom" Editorial

Ukrainian Business Reflected in Media

Coffee break
Panel 2

Moderator: Olena Derevіanko

Leonid Zyabrev
, Head of the PR Department of Oschadbank             
Yuliia Novachenko,
Director of Communications and Marketing at EVO and
Oksana Pankina
, Director of Communications of IDS Ukraine
Anna Pryhoda
, Head of Communications NIBULON
Ksenia Tyurikova, PR-Director of FAVBET

Shatterproof Test (corporate cases, discussing changes compared to the first year of the war)


Panel 3


Katia Teilor, curator, art manager, mentor, founder of the “Port” cultural management agency and the "Port Culture" NGO

How Culture Shapes Reputation: strategic СSR for brands
Panel 4


Maryna Saprykina, sustainable development expert and Head of CSR Ukraine

Social Responsibility Builds up Reputation: a word of advice to companies


Olena Plakhova, Director on Reputation Management of the NOVA Group ("Nova Poshta")

Crisis Communications - Tragedy Communications


Moderator: Olena Derevіanko

Denis Bazylevych, Deputy Director for Legal and Regulatory Affairs of NOVA POSHTA GLOBAL LLC, responsible for GR in the NOVA Group
Olga Piskunova, anti-corruption expert
Alyona Shulima, Partner of Pragma Consulting Group, Ph.D., head of the GR-Committee of the Association of Lawyers of Ukraine, Honored lawyer of Ukraine
Yuliia Yarmolenko, Chairman of the Supervisory Board of the BKK company

Business and the State: how to balance the relations



Coffe break
Panel 5


Kateryna Shuta, Head of Communications at YouControl

Innovative Business Reputation: how to earn shareholders` trust


Shane Keller, military training instructor at the US Defense Information School

The Face of War: how to aid the state in winning the info-war


Richard Bagnall, Co-managing partner of CARMA, Chair of AMEC 2016-2022, CIPR President’s medal for distinguished service to PR, FCIPR, FPRCA, FAMEC, AMEC Don Bartholomew Award (online)

Latest trends in comms


Oleg Davydenko, Director of Corporate Communications Department of the Metinvest Group

More than Steel 2.0: Metinvest comms transformation


Olena Derevіanko, co-founder and partner of the leading Ukrainian full-cycle PR agency PR-Service, vice-president of the Ukrainian PR-League

Сlosing comments

Award Ceremony of the IX National Corporate Reputation Management Quality Rating
Closing the XXI PRNext International Forum