Speakers

Tyurikova Ksenia

FAVBET PR Director.

For more than 10 years, she has been developing brands and companies in the domestic and international markets. She worked in such business segments as iGaming/Gambling and Entertainment Tech, IT and E-commerce, Retail, Pharma/Beauty, Advertising, and Media. She is data-driven and focuses on commercial and financial indicators, as well as reputational, to improve Employer Brand Value.

She ensures business development processes, omnichannel PR and marketing communications (using martech technologies), strategic planning, and operational implementation of digital and offline tactics in local and international markets to achieve business goals. Her project works were recognized in the Anti-Crisis PR-marathon 2021 and 2023 and the social initiatives "Responsible Country" ranking by MMR, moreover, they were also included in the shortlist of the MEGOGO "Slushno" Award.