Deputy Head of Epicenter K LLC for advertising, marketing, public relations and mass media
MBA graduate. She worked as a commercial director of the Lux TRC and a director of the Lux advertising agency. During the period of work at the Epicenter company, successful cases of the implementation of the Benefit loyalty program were realized, a mobile application was developed, and effective advertising and social campaigns were implemented.
With the beginning of the full-scale invasion, the efforts of the Epicenter and the marketing team under the leadership of Iryna Shynkarenko were directed at CSR projects that helped the country and Ukrainians.