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The XVI International PR-Festival was put into communications orbit in Kyiv on March 29. The venue was the Grand Hall of the capital’s Khreshchatyk Hotel with its convenient location and ideally planned workspace that contributed to efficient work of the Festival. Over 200 participants, a constellation of prominent speakers and partners, hot topics and fantastic atmosphere – this is what the biggest PR forum of the year that has already become history will be remembered for.

Under the market economy conditions, success is primarily measured on a material scale. That is the higher the value, or, to be more exact, merchantability of a particular brand (a product, corporate, personal one), the better.