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The program of the XIIth International PR-Festival has been approved
The program of the XIIth International PR-Festival «The Art Of Dancing In The Rain» has been approved. In 2015, given the challenging present situation, all the events of the coming forum will be held in one day.
The main focus of this festival will be shifted to the peculiarities of PR-activities in terms of economic meltdown and ceasefire on shaky ground. Nevertheless the one and only festival day promises to be very informative in other matters as well.
The XIIth International PR-festival will be traditionally opened by a welcome speech of the Steering Committee.
The topics of the morning session are the following:
- A story of mediasuccess;
- New communicational reality;
- PR experience of a leading company: effective PR decisions and useful KPI;
- Harmful advice on Media Relations: how to spoil your media relations for sure.
The program of the forum will continue a block of speeches united under number-one subject for Ukraine – a matter of war:
- Conflict PR – a feature of the time;
- Truth about the war and war-time communications;
- Corporate Social Responsibility in war time: what to do and how to describe it.
The second part of the festival day is to be equally eventful. The program includes:
- PR for export: experience in promoting Ukrainian brands abroad;
- Truth about the boycott;
- Internal communications: how to preserve your staff's efficiency during times of war and uncertainty.
The final session will involve discussions on matters of identification and self-identificstion of PR-specialists:
- Through «the silver screen»: skills of video content creation and on-camera behavior;
- Self-promo for PR-specialist;
- Job market for PR specialists (panel discussion).
The last report «Brand journalism. Special Projects» will draw the line under the program of the festival.
The presentation of a new project «REPUTATION ACTIVists», a quality rating of reputation management, as well as the award ceremony of its winners will bring to conclusion the XIIth International PR-festival.
Please be reminded that the XIIth International PR-festival will be held on 2 April, 2015 in the conference-hall of the Radisson Blu Hotel (Kyiv). «Ukrainian PR-League» is the instituter of the event and PR-Service Agency is its official organizational partner.