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Ukrainian industry: reindustrialization, innovations, reputation

Professional discussion of business leaders on April 3 at PRNext'25

This week, the PRNext'25 Forum will become a meeting point for companies` representatives who are the face and leaders of Ukrainian industry.

Participants of the discussion panel “Industrial Ukraine: myth, reality or lost chance” will analyze whether we still have a chance for re-industrialization and global competitiveness of industrial products or whether it is just a beautiful legend and nostalgic memories.

“Industrial Ukraine, this phrase sounds like a memory, a promise, and a challenge at the same time. Was it really the way we remembered it 3, 5, 10, 30 years ago, and what is left of it now? Have we truly lost our chance to become a powerful industrial state, or is everything still lying ahead? Let's find some answers together: it's time for a frank talk, where myths will face facts, and the past will face the ambitions of the future,” announces the content of the PRNext'25 panel its moderator Yuriy Gusev, Editor-in-Chief of theTOP-100. Ratings of the largest” Magazine.

The panelists represent an industry snapshot of the moods of Ukrainian business flagships that are not just staying afloat, but turning crisis challenges into a driver for development and transformation. Metinvest, INTERPIPE, Nova Poshta, Athlon Avia, and New Products are large businesses that will shape not only markets but also the vision of the future in 2025.

So, at PRNext'25, Oleg Davydenko, Director of Corporate Communications at Metinvest Group, will talk about the transformation of the heavy industry, which was the backbone of Ukrainian exports until 2022. Does it remain so today and do the volunteer activity of companies and the resilience of Ukrainian businesses really change the way it is perceived in the international arena?

Liudmyla Novak, Communications Director at Interpipe, will discuss the logistical collapse caused by the war and the search for new markets. This case is not just a story about steel and pipes but about the ability to adapt and keep your place in the global game.

Olena Plakhova, Director of Reputation Management at NOVA Group, will share her unique experience of transforming and scaling up a brand that impresses with its speed and ambition. Today, Nova Poshta is not only logistics but also a powerful ecosystem that combines IT innovations, financial services, and aviation technologies, changing the standard of doing business in Ukraine and internationally.

Olena Snitkova, Head of Communications at Athlon Avia, will present the perspective of military tech, an industry that is already more than just a defense asset in the eyes of many. MilTech can become the backbone of a new stage of Ukraine's industrialization based on breakthrough innovations that are tested in real-world combat conditions. Is the industry ready to scale up and what is required to do so?

Vitaliy Tkachenko, Director of Foreign Markets Marketing at New Products Group, which operates in the FMCG food & beverage sector, joins the discussion about another key axis of the Ukrainian economy - the food industry. Can Ukraine become a global player in this area and a provider of innovations, overcoming trade and logistics barriers and raising the Made in Ukraine brand?

In the final blitz poll, each speaker will give their own vision answering the main question: how to make Western partners interested in investing in Ukrainian industry right now in a matter of a sentence?

So, it will be a discussion with no romance and dreams but with a clear understanding: Ukraine, which wins the war, must also win the battle for industry.

If you care about what neo-industrial Ukraine will look like, who will shape new standards of trust, brands, and reputation and their global export, don't miss PRNext'25 starting on Thursday, April 3, at 10:00.