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PRNext’2024 aids companies and brands to find their way

Nowadays businesses refusing to work on their reputation – definitely deteriorate their market position.

PRNext International Forum invites everyone who understands the importance of reputation not to hesitate and reserve a seat to join the live meeting at InterContinental Kyiv Hotel on 12 April (bomb shelter included). A recently published program  was devised to spark the interest of PR professionals, adjacent industry specialists, as well as beginners. 

PRNext’2024 motto is «Forging Our Own Path». Dr Olena Derevianko, Head of the PRNext Organizational Committee, Vice-president of Ukrainian PR-League and со-founder of PR-Service Agency interpreted the choice as follows: “The experience of communicating during the wartime resulted in the Ukrainian PR industry has almost no one to look up to in terms of benchmarking, and it rather should share our skills with the world, thus “Forging Our Own Path”. Dr Derevianko's opening keynote speech on this topic will set in motion the Forum.

PRNext’2024 special guest is a man-of-brand himself requiring no further introduction – Garik Korogodskyi, who will address the guests with an inspiring speech.

The Forum Program encompasses several panel discussions on trending topics. Specifically, representatives of leading Ukrainian Media will discuss the current conditions and further development prospects of the Ukrainian media market. Discussion topics also include: changes in the reputational strategies of Ukrainian businesses compared to the first year of the full-scale war; as well as possible formats of dialogue between the business and the government.

The Forum lineup includes, in particular, Richard Bagnall (an icon of the global PR arena, Head of CARMA – a company specializing in analytics), Katya Taylor (curator of the one and only “Atelie Mrii” (Dream Studio) exhibition at Ukrainskyi Dim), Olena Plakhova (a person responsible for reputation and more at Nova Poshta) and other significant players and experts of the reputational market. 

So, if you want to properly format your business on the already chosen path of reputation buildup or simply wish to define it – jump aboard. There will be a lot to think about and discuss with right-minded people. Or join us just to get a full picture of what awaits the whole world and Ukrainian business in particular. Stop on by, PRNext’2024 is worth your while!