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How to Manage Reputation in a Turbulent World? An Exclusive Answer at the PRNext-2025 Forum
This year, the most anticipated PR event of the year—the International PRNext 2025 Forum—will take place on April 3 in Kyiv. Top industry experts will gather to share fresh insights, unconventional case studies, and the latest crisis management strategies.
This year’s motto: Nurturing Trust.
Dr. Olena Derevianko, Chair of the PRNext Organizing Committee, Vice President of the Ukrainian PR League, and Co-founder of PR-Service Agency, explained the logic behind this year’s program: "The modern world is filled with countless stressors that influence socio-political and economic processes. What once seemed unshakable or at least established and clear can be shattered before our eyes in a matter of hours. Yet, reputation nurturing is a continuous process that must go on regardless of circumstances. That’s why, at PRNext 2025, we will discuss the core framework of reputation management—both methodologically and through case studies that illustrate it."
Key topics on the agenda:
- How to manage reputation in times of extreme uncertainty?
- What can businesses do for veterans?
- How to rebuild trust after a reputation crisis?
- How to collaborate safely with influencers?
- Advocacy strategies for businesses
- Rebranding in times of change
- How to work together on Ukraine’s international image?
- And even humor in corporate communications!
In addition to expert talks and professional discussions, PRNext-2025 will host the 10th anniversary award ceremony for the winners of the National "Reputation Activists" Ranking.
About the Forum:
The International PRNext Forum has been held annually since 2002 (previously known as the International PR Festival until 2023). Each year, the event brings together over 300 Ukrainian PR professionals, business leaders, and representatives from related industries. PRNext is a non-commercial event, supported by the community and dedicated to exploring effective reputation management in business and the development of the reputation institute in society.
Registration is now open!
Early bird discounts (30% off) are available until March 15—don’t miss out!
Register now and become part of PRNext-2025!
It will be engaging, valuable, and inspiring!