News
PRNext’24 International Forum will take place on April 12 at InterContinental Kyiv offline
PRNext International Forum Organizing Committee (formerly known as International PR-Festival) has published the format and focus of this year’s coming event with the slogan Forging Our Own Path.
The forum will be held exclusively offline; there will be no online broadcast, meaning that all speakers, predominantly Ukrainian and selected non-Ukrainian, will attend in person. Taking into consideration the safety measures, the capital’s luxury InterContinental Kyiv Hotel will be the location for PRNext’24, gathering the native community of PR professionals and related industry specialists on Friday, April 12.
According to Olena Derevianko, Organizing Committee Head, Vice-President of the Ukrainian PR League, and partner of the PR Service Agency: “We consider this year’s PRNext as the beginning of a new stage in its 22-year history. After the involuntary pause in 2022 and online format in 2023, we would like to come back to the content exclusiveness principle; it will be fully available only on that day to those who attend the forum”.
Olena Derevianko explains the PRNext’24 slogan - Forging Our Own Path - as follows: “The Ukrainian PR community has always been highly advanced, applying creative problem solving, adaptability, and ingenious solutions. This has been due to the ability to remain at the cutting edge of global trends, as well as the capacity to thrive in challenging working conditions. Therefore, the experience of communication under wartime conditions has resulted in the Ukrainian PR industry being uniquely placed to share its experiences and skills with the world: Forging Our Own Path.
PRNext Organizing Committee define the main thematic streams of 2024 as follows:
- Recalibrating corporate PR strategies during the second year of war
- Transformative power of AI in business
- GR as the focus of Ukrainian businesses
- Ukraine’s reflection in global media and as viewed by the West
- Editorial policy and the future of Ukrainian mass media
- Corporate data storytelling
- Social impact in a turbulent world
The speakers’ pool is to be published shortly.
To register for PRNext’24, please follow the link. Until 15 March “early bird” conditions are applied providing a 30 % discount compared to the full price of admission.
Reference. PRNext International Forum – formerly International PR Festival - has been held since 2002. While offline, it was a meeting point for more than 300 Ukrainian PR professionals, company managers and related industry representatives. In 2023, due to the situation in the country, it was held online and gathered in excess of 3,000 viewers. The forum is focused on highlighting issues of effective business reputation management. The event’s agenda usually consists of speakers’ presentations and panel discussions involving public personas related to reputation management issues, well-known PR practitioners and companies’ top managers and opinion leaders. Throughout the years, many Ukrainian and international companies have attended the forum, including Kyivstar, ATB, Nova Poshta, System Capital Management, Corum Group, Danone, Shell, Socar, Galnaftogaz Concern, Zaporizhstal, Bayer, British American Tobacco, Imperial Tobacco, Ukrtelecom, UKRSIBBANK BNP Paribas Group, UniCreditBank, PUMB, Vitmark (Jaffa juices, etc.), Intel Ukraine, Foxtrot, Ukrgazvydobuvannya, Bayadera Group, LOréal Ukraine, Maybelline New York, Nielsen, StarLight Media, HUAWEI UKRAINE, KERNEL, EpicentrK, MHP, Farmak, WOG-retail, Metinvest Holding, Volia, PepsiCo Ukraine, Coca Cola Beverages Ukraine and many others.