News

International PR Festival Becomes the International Forum PRNext. Free of Charge This Year

The XX International PR Festival takes place on 31 March 2023. It was modernized and received a new name — International Forum PRNext.

"Firstly, rebranding reflects the substantial transformation. Our forum has gained respect and credibility as a leading industry and even cross-industry event in recent years. And it is more extensive than the "festival" format covers. Secondly, today's realities are by no means festive. At the same time, the change of name and format will not affect the strategy and values of the event as the sensitive issues, the honesty of the discussion, depth of information, and top speakers have always distinguished it. But the unique atmosphere of frank communication in the professional community is above all," said Olena Derevianko, Organizing Committee Head, Partner of the PR Service Agency, and Vice-President of the Ukrainian PR League.

The organizing committee sees PRNext as a forum for the future of the Ukrainian PR industry, and the tagline of the renewed project is "Turning Point."

Due to the situation in the country, PRNext-2023 (XX International PR Festival) will be held exclusively online on a high-tech virtual studio platform with a unique interactive 3D identity for the first time in its history.

Participation in the event will be free of charge for everyone since the Organizing Committee covers all organizational costs.

This year we expect about 3,000 participants to join us. The previous forum was held at the height of the COVID-19 pandemic in a hybrid online and offline format and 2,000 participants took part in it.

PRNext-2023 will cover the following issues:

• Sociology of Trust: Reputable sources of information and communicators through the eyes of Ukrainians.

• Editorial policy of the Ukrainian mass media and the change of the legal field during the war.

• Digital: Rapid immersion chronicles.

• Reaction of the world expert community to news from Ukraine.

• Information needs of foreign mass media.

• Tactical creativity of Ukrainian business.

• Supporting the State: Corporate citizenship practice.

• How (not) to cause a crisis in PR campaigns with a military component.

• Communications after relocation.

• Corporate mass media of today.

• The relentless advance of AI: New opportunities and challenges.

• Trends of Social Networks and SMM-2023: Content, tools, insights.

We will publish the list of speakers for the forum soon. So far, it is known that public figures specializing in reputation management will give the traditional inspiring speech. Also, owners and top managers of companies, heads of PR services of international and Ukrainian companies with interesting reputation management practices will share their relevant experience. As PRNext is a cross-industry event, the list of speakers will include experts from PR-related industries and media businesses whose activities are of interest to the professional community.

In previous years, International PR Festival with a 20-year history, gathered representatives from influential and iconic Ukrainian and international companies, including Kyivstar, Ukrtelecom, SCM, Nova Poshta, ATB, Zaporizhstal, Corum Group, Danone, Shell, Socar, Concern Galnaftogaz, WOG-retail, UkrGasVydobuvannya, Bayer, British American Tobacco, Imperial Tobacco, UKRSIBBANK BNP Paribas Group, UniCreditBank, First Ukrainian International Bank, Vitmark (Jaffa juices, etc.), Intel Ukraine, Foxtrot, Bayadera Group, LOréal Ukraine, Maybelline New York, Nielsen, StarLight Media, and many others.