News
Ukraine Association of Eventors has become a partner of the Xth International PR-Festival
Ukraine Association of Eventors has confirmed its participation in the Xth International PR-Festival of Public Communication, which will be held on April 6-7, 2012 in Puscha-Ozerna, near Kiev, under the auspices of the Ukraine PR-League.
Cooperation between Ukraine Association of Eventors and the Steering Committee of the Festival will have a comprehensive nature:
- Svetlana Lobko, President of the Association, will present the off-line and on-line event audience an analytical report on the current state and potential of the event-market development in Ukraine by illustrating the main trends with practical examples.
- The Association member-companies will organize an unforgettable evening party for the participants of the Festival.
As Svetlana Lobko said: «Ukraine Association of Eventors is a communication channel itself, it’s a loudspeaker, and a point of contact for many inventors. In today's world, every step is built on communication which is in its turn based on our profession. The same concerns the event – it's everywhere and in everything. All of our life is a big event consisting of smaller daily events. One of our projects motto is «Event is ... all around! ..». That's why these two initially different concepts – PR and event – now merged into one. They cannot exist separately, exactly as each of them cannot exist by itself. This collaboration is expected to create us new tendencies and effective communications.»
Elena Derevianko, a member of the Steering Committee and the Vice-President of the Ukraine PR-League commented on the cooperation with the Association: «PR-market and event-market are inseparably related. On the one hand, no efficient PR can be made without quality event communication. On the other hand, the organization of event related activities in most cases a priori assumes its coverage. Therefore, both markets are developing in close relationship, and «the exchange of best practices» between them is badly vital. We believe that the festival shall become a starting point for new joint projects being interested and useful for professionals of social communications industry.»
As it was mentioned before, the topic of the Xth International PR-Festival is defined by the organizers as the «Battle of the trust: Meeting the Challenges of the New Millennium.» The festival program includes speaking of both Ukrainian and foreign VIP-speakers who will talk about the current tendencies of the global information space, public mind trends, and the particularities of PR-work in the Internet environment, as well as the world's best practices of PR-promotion of corporate and product brands. A separate block of the professional forum will be devoted to political communication on the eve of the parliamentary elections 2012. For the first time in its history the Festival provides for online broadcasting.