Our history

This year, PRNext’25 once again brought together hundreds of corporate communications, media, and business leaders in Kyiv. For more than two decades, the Forum has been the main high-profile event of the year in terms of reputation management, where trends are identified, breaking points are noted, the highest standards are formed and the best practices of reputation management and public communications are revealed.

“Coordinates of Trust” was the keynote speech topic by Olena Derevyanko, Chair of the PRNext Organizing Committee, Vice President of the Ukrainian PR League, and Co-founder of PR-Service Agency. Needless to say, this became the mainstream of the entire Forum: where to look for trust, what to rely on in this turbulent communications world, what will become new benchmarks in the field of reputation management, where reputation is no longer just a wrap or a picture, but the last currency that works and has value when everything else is rapidly changing and depreciating.

The PRNext'25 program featured more than 20 speakers, including international experts, top representatives of the Ukrainian corporate sector, and public-famous personas. For the first time, the Forum featured two new unique formats of dialoguing with guests. A fireside-like chat with Oleksiy Sukhanov on how a presenter's personal reputation affects the atmosphere, perception, and trust. Immediately followed by an exclusive conversation with Denys Bihus, in which the Journalist of the Bihus.Info Investigative Project and ICTV Host Ahava Teslenko discussed the line between journalism and manipulation.

The international discourse in the PRNext program was represented by Iskren Lilov`s visionary speech (Ruepoint) about artificial intelligence in PR, and Barton Poulson (USA) revealed behavioral patterns on LinkedIn.

One of the pivotal highlights of this year's PRNext was the “Industrial Ukraine: Myth, Reality or Missed Chance” panel, which brought together leaders of traditional and new industries. Here, representatives of the reputation teams of Metinvest, Interpipe, Nova Poshta, Athlon Avia, and New Products discussed the possibility of a new industrial breakthrough fueled by innovation, and how businesses model the future and build a reputation for a common Made in Ukraine brand.

Another acute topic revolved around influencers and ambassadors. The “Influencers Who Sell Ideas” panel discussion featured representatives of major brands such as L'Oréal, Kyivstar, MHP, and popular bloggers, including Oleksandr Zalisko, Andriy Galyn, and Taras Nesterenko. The frank and sometimes provocative conversation focused on ups, downs, boundary violations, and new responsibilities in the brands and public figures` cooperation. Contradictory experiences and love stories of brands and influencers: how stars can avoid burning up each other's reputations.

The final chord of PRNext'25 was traditionally the Awarding Ceremony of the winners under the jubilee X National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”, which is the most reputable professional award in Ukraine in the sphere of reputation management. The results of the annual rating record and recognize dynamic qualitative changes, professional consistency of teams and maturity of reputation work of Ukrainian companies. The Awarding Ceremony is a traditional moment of recognition for PR teams and top management, as well as companies’ owners that demonstrate a strategic approach to building up trust.

The PRNext International Forum is a non-profit professional event implemented due to the participants` donations and the support of partners who share its values. They are the ones facilitating the meeting of those who set the standards of the communications industry. This year, the event was supported by Metinvest as the general partner, PUMB as the financial partner, Nova Poshta as the logistics partner, MHP as the agricultural partner, as well as ATB Corporation, Henkel, BKK, Printstore Catalog Factory, Samit-Knyga and KSD publishing companies, Morshynska and Jack Daniel's. Media partners: Forbes Brandvoice, MMR, DELO.ua, WoMo, Apostrophe Media Holding, RBC Ukraine, UNN, Mind.ua, Minfin, OBOZ.ua, Yurydychna Praktyka, Pershyi Biznesovyi.