Agenda of Forum 2024

Timing	Speakers	Topic
9.30–10.00	*Check-in. Welcome coffee*
10:00–10:20	Olena Derevіanko, co-founder and Partner of PR-Service – the leading Ukrainian full-cycle PR agency, Vice-president of the Ukrainian PR-League	Opening keynote Blazing the Trail: Ukrainian PR industry mission
10:20–10:50	Garik Korohodskyi	Inspiring speech Strengths and weaknesses of a personal brand
	Panel 1
10:50–11:50	Moderator: Hanna Lichman, Ukrainian public activist, People's Deputy of Ukraine of the 9th convocation Ihor Darmostuk , Editor-in-chief of the "KyivVlada" Svitlana Sheremetyeva-Turchyn, Deputy General Director of the RBC-Ukraine information agency Oleksiy Matsuka, Director General of the Ukrinform Ukrainian National Information Agency Tetiana Snopko, owner of the "Economy+" Media Holding and the "Glavkom" Editorial	Ukrainian Business Reflected in Media
11:50–12:10	*Coffee break*

	Panel 2
	Moderator: Olena Derevіanko Leonid Zyabrev, Head of the PR Department of Oschadbank Yuliia Novachenko, Director of Communications and Marketing at EVO and Prom.ua Oksana Pankina, Director of Communications of IDS Ukraine Anna Pryhoda, Head of Communications NIBULON Ksenia Tyurikova, PR-Director of FAVBET	Shatterproof Test (corporate cases, discussing changes compared to the first year of the war)
12:10–13:30
	Panel 3
13:30–13:50	Katia Teilor, curator, art manager, mentor, founder of the “Port” cultural management agency and the "Port Culture" NGO	How Culture Shapes Reputation: strategic СSR for brands
13:50–14:40	*Lunch*

	Panel 4
14:40–15:00	Maryna Saprykina, sustainable development expert and Head of CSR Ukraine	Social Responsibility Builds up Reputation: a word of advice to companies
15:00–15:20	Olena Plakhova, Director on Reputation Management of the NOVA Group ("Nova Poshta")	Crisis Communications - Tragedy Communications
15:20–16:20	Moderator: Olena Derevіanko Denis Bazylevych, Deputy Director for Legal and Regulatory Affairs of NOVA POSHTA GLOBAL LLC, responsible for GR in the NOVA Group Olga Piskunova, anti-corruption expert Alyona Shulima, Partner of Pragma Consulting Group, Ph.D., head of the GR-Committee of the Association of Lawyers of Ukraine, Honored lawyer of Ukraine Yuliia Yarmolenko, Chairman of the Supervisory Board of the BKK company	Business and the State: how to balance the relations
16:20–16:40	*Coffe break*

	Panel 5
16:40–17:00	Kateryna Shuta, Head of Communications at YouControl	Innovative Business Reputation: how to earn shareholders` trust
17:00–17:30	Shane Keller, military training instructor at the US Defense Information School	The Face of War: how to aid the state in winning the info-war
17:30–18:00	Richard Bagnall, Co-managing partner of CARMA, Chair of AMEC 2016-2022, CIPR President’s medal for distinguished service to PR, FCIPR, FPRCA, FAMEC, AMEC Don Bartholomew Award (online)	Latest trends in comms
18:00–18:20	Oleg Davydenko, Director of Corporate Communications Department of the Metinvest Group	More than Steel 2.0: Metinvest comms transformation
18:20	Olena Derevіanko, co-founder and partner of the leading Ukrainian full-cycle PR agency PR-Service, vice-president of the Ukrainian PR-League	Сlosing comments
18:30–19:30	Award Ceremony of the IX National Corporate Reputation Management Quality Rating

	Closing the XXI PRNext International Forum

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