Agenda of Forum 2023
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Timing |
Activities |
Speaker |
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Keynote speech / Inspiring speech |
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10:00–10:15 |
Global rethinking of being: wartime reputation management |
Olena Derevianko, Head of the PR-Next Organizing Committee, partner of the PR-Service Agency, Vice-President of the Ukrainian PR-League, Doctor of Sciences |
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10:20–10:40 |
Inspiring speech: the courage to make a choice |
Andrii Bedniakov, actor and TV presenter |
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Sailing Directions for PR professionals |
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10:40–11:00 |
Perception of Ukraine and its Reforms During the War: Trends and Changes |
Maxim Gardus, expert of the Office of Reforms under the Cabinet of Ministers of Ukraine |
|
11:00–11:20 |
The impact of war on the level of trust in sources of information, institutions and key communicators |
Lubomyr Mysiv, Director of Rating sociological group |
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11:20–12:20 |
Journalism as a weapon: the editorial policy of the Ukrainian mass media during the war. Media law: fateful or passable |
Moderator: Olena Derevianko Expert opinion: Olena Arkhipova, editor-in-chief of UNN; Yuriy Husev, editor-in-chief of Delo.UA; Anastasiia Zazuliak, Editor-in-chief of the 24 Channel website; Anastasia Ravva, editor-in-chief of the Espresso TV channel; Svitlana Sheremetyeva-Turchyn, Deputy General Director of the RBC-Ukraine information agency. |
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12:20–12:40 |
Telegram: vertical take-off |
Maksym Lavrynenko, founder of the Trukha Telegram channel |
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12:40–13:00 |
Communications for export: the reaction of the world expert and media community to news from Ukraine |
Oleh Kozerod, founder of Iris Consulting Group (Poland), political scientist |
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13:00–13:20 |
Ukraine: information needs of foreign mass media |
Yevhen Maloletka, the best documentary photographer of 2022 according to The Guardian |
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Business communications: lessons for survival |
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13:20–13:40 |
Creativity during the war. Consumer's stress conditions |
Hlib Pronenko, co-owner and CEO of MOKO digital, board member of the NGO "Tempered Hearts" |
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13:40–14:00 |
Priorities in communications during wartime: how not to fall into a routine and sound. Nova Poshta experience |
Olena Plakhova, Director of reputation management and marketing of the Nova Poshta group of companies |
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14:00–14:20 |
Supporting the state: the practice of corporate citizenship |
Iryna Shynkarenko, Deputy Head of Epicenter K LLC for advertising, marketing, public relations and mass media |
|
14:20–14:40 |
Conquering the world’s top mass media in 6 months. The path from “What’s the name of your company?” to “You are our favourite speaker, leave a comment|” |
Natalia Lehka, Head of PR HarvEast |
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14:40–15:00 |
The path from a local to a global brand: how to work with reputation |
Vira Shcherbakova, Head of communication at Ajax Systems |
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Meanwhile in the world |
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15:00–15:20 |
Digital: chronicles of rapid immersion |
Ihor Blystiv, Marketing Director and Innovation Director of Kormotekh company |
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15:20–15:40 |
AI relentless advance: new opportunities and challenges |
Marina Gorodishcheva, Head of marketing at Eventyr |
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15:40–16:00 |
Creative that is on time |
Yevhen Kudryavchenko, founder of Vintage Web Production |
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16:00–16:25 |
B2B Communities – 5 Building Blocks for Success | Clive Roach (Netherlands), social media marketing expert |
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16:25–16:45 |
Faster, more expressive, weirder: trends in social networks | Alona Husieva, specialist, consultant, and lecturer in personal branding and international PR and communications |
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16:45–17:05 |
Inspiring speech: my turning point: how life and creativity changed with the start of the war in 2022 |
Taras Topolya, soloist of the popular Ukrainian band “Antitila”, youth ambassador of UNICEF in Ukraine, co-founder of the Charity Fund “Vilni – UA”, volunteer of the Territorial Defence Forces of the Ukrainian Armed Forces |
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Announcement of the winners of the NATIONAL QUALITY RATING OF CORPORATE REPUTATION MANAGEMENT |
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