Speakers
Petrova Katerina
Ex-Head of the Sberbank's Department of Advertising and Public Relations
Twenty-four years of experience in marketing and communications. The last four spent withstanding the challenge of maintaining the business reputation in the "politically unloved" companies in Ukraine like VTB and Sberbank.
Worked for FMCG for 20 years until 2016, introducing bestsellers such as Nasha Ryaba and collaborated with international brands Coca-Cola, Rothmans, McCain Foods. As a marketer, was involved in the development of Winston, Camel, the restart of LD and Sobranie tobacco brands, the adaptation and development of the product portfolio after the acquisition of Gallaher by Japan Tobacco International.