Program
Our Festival is for people, who seek:
- To understand which PR-instruments and PR-technologies are the most effective nowadays;
- To work successfully in his/her specialty preserving current working place given «the falling job market»;
- To improve his/her career prospects despite the difficulties of the war time;
- To save psychological health and clear mind in the world, that had irretrievably changed.
Timinge | Activities | Speakers |
09.30-10.00 | Registration | |
10.00-10.10 | Welcome speech of the Organizing Committee | Authority of the Ukrainian PR-League |
10.10-10.35 | Keynote. A Story of mediasuccess | Boryslav Bereza, Member of Parliament of Ukraine |
10.35-10.45 | Keynote. New communicational reality | Elena Derevianko, Vice-President of Ukrainian PR-League, Partner of PR-Service Agency |
10.45-11.05 | PR experience of a leading company: effective PR decisions and useful KPI | Eugene Zagorulko, Head of PR-service of Smart Holding |
11.05-11.40 | Harmful advice on Media Relations: how to spoil your media relations for sure |
Nina Mishchenko, Editor-in-chief at «Association of retailers of Ukraine» web portal, former Deputy Editor-in-chief at Forbes Ukraine Dariya Isakova, Editor at Forbes Ukraine, Editor-in-chief at Forbes Woman |
11.40-11.55 | Coffee break | |
11.55-12.15 | Fundamental function of business in war time |
Natalia Yemchenko, Director of Public Relations and Communications of SKM Group |
12.15-12.35 |
Conflict PR – a feature of the time |
Zakhar Chistiakov, Managing Partner of the Agency of Conflict PR – /PR and Z/ (skype-translation) |
12.35-12.55 | Truth about the war and war-time communications: View of media | Dmitriy Filimonov, Journalist «17 channel», founder of Kyiv-Donbass-Tass (skype-translation) |
12.55-13.55 | Break for lunch | |
13.55-14.40 | Corporate Social Responsibility in war time: what to do and how to describe it |
Svitlana Lyubchenko, external communications manager at Platinum Bank Maryna Hrytsenko, CSR manager at Platinum Bank Olena Shramko, Editor-in-Chief at kontrakty.ua, «Hvardia CSR» project coordinator (2012-2014) |
14.40-15.30 |
How to promote a positive image of Ukraine: fashion case |
Kazbek Bektursunov, Head of International LMG group of companies Daria Shapovalova, Founder and Creative Director of International Fashion Week Mercedes-Benz Kiev Fashion Days |
15.30-15.50 |
Internal communications: how to preserve your staff's efficiency during times of war and uncertainty |
Elena Plakhova, Director for Corporate Communications in CORUM Group |
15.50-16.10 | Through «the silver screen»: skills of video content creation and on-camera behaviour | Semen Sluchevsky, Executive producer, editor of culture programs at TV «Glas» |
16.10-16.30 | Self-promo for PR-specialist | Viktoriya Yesaulenko, Marketing Director of «Asters» Law Firm |
16.30-16.45 | Coffee break | |
16.45-18.00 |
Job market for PR specialists (Panel discussion) |
Olha London, Managing Partner of I-Co Group, coach consultant, facilitator Ihor Kabuzenko, Head of Representative Office in Ukraine of Ward Howell Yevheniya Ruzhentseva, Business Development Director of Publishing House «Law Practice» Elena Arkhipova, Manager of «Coach Bureau – Personal Development» project Yevhen Smiyukha, Partner and Executive Director at Law Firm «Dynasty» Olga Stepovik-Shiman, Business Development Director for Law Firm «Dynasty» |
Moderator: Elena Derevianko, Vice-President of Ukrainian PR-League, Partner of PR-Service Agency |
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18.00-18.20 | Brand Journalism. Special Projects | Irina Serdyuk, Commercial director of the weekly «Business» |
18.20-18.40 | Die or save: Informal communications in the banking market in times of crisis | Nataliya Kononenko, Managing Partner in group of companies NOKs fishes |
18.40 | Presentation of Reputation Rating |
Awards ceremony of the winners of Reputation Rating Glass of Champagne |