Program
Moderator: Elena Fitie, Director of Public Relations Department at Eavex Capital
| Timeme | Topic | Speakers |
| 09.00-09.30 | Morning coffee | |
| 09.30-09.45 | Welcome speech of the Organizing Committee |
Andrey Rotovsky, President of the Ukrainian PR League Yelena Derevianko, Vice-president of the Ukrainian PR League, partner of PR-Service Agency |
| Perspectives and labyrinths of a global convergent information space | ||
| 09.45-10.15 | How to do PR in Europe | Colette Balou, Founder and President of Balou PR (UK) |
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10.15-10.30 |
Moderm PR technologies: experience of the Baltic countries | Kristians Rozenvalds, PR expert, owner of CorpMedia, PR@Mail, RKT Holdings (Latvia) |
| 10.30-11.00 | Television in a new information reality | Yegor Benkendorf, President of the National Television Company of Ukraine |
| 11.00-11.15 | Coffee break | |
| 11.15-11.45 | Social TV networks: we’ll live in a new way now | Aleksey Semionov, producer of Social Television Network Say.tv |
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11.45-12.15 |
Global and national trends in the development of printed media market | Aleksey Pogorelov, Director General of the Ukrainian Association of Press Publishers (UAPP) |
| 12.15-12.45 | Living in ever changing world with ever changing media: how a PR-expert shall «reload» him/herself while working with printed media? | Igor Guzhva, editor-in-chef of Moscow news newspaper |
| 12.45-13.15 | Sex, kittens, look, vintage. How and what about you should talk to generation of Internet | Tamara Babakova, editor-in-chief of Focus.ua project, ex-editor-in-chief of Korrespondent.net web portal |
| 13.15-14.00 | Lunch | |
| PR in the system of organizational links: to convince and to survive | ||
| 14.00-14.30 | Today’s dialogue: the role of PR in an organization | Alina Sevastyuk, Chief Operating Officer of the Markets Department of KPMG Ukraine |
| 14.30-15.00 | System communications management of the National Bank of Ukraine: the implementation technology and practical results | Sergei Shumikhin, Deputy Head of Directorate for Information and Public Relations, the National Bank of Ukraine |
| 15.00-15.30 | Corporate PR and marketing: a beautiful waltz |
Maria Boroday, PR-director of Intel Ukraine Yuriy Mykolyshyn, Marketing Director of Intel Ukraine |
| 15.30-16.00 | Corporate PR and professional pragmatists |
Rita Rozen, Director for business development of the Law firm «Ilyashev and Partners» Aleksandr Fefelov, lawyer of the Law firm «Ilyashev and Partners» |
| 16.00-16.15 | Coffee break | |
| Presentation of the IPRA Golden Awards projects and other PR-projects contests | ||
| 16.15-16.45 | Who, What, Wiki – Research, Analysis and Evaluation being success factors for the communication of Nord Stream, the natural gas pipeline across the Baltic Sea | Michael Zdanowsky, expert in PR and strategic communications, Hill+Knowlton Strategies (Moscow, Russia) – video connection |
| 16.45-17.15 | Seven kilograms of success or how to win at international contests | Ilona Popenko, General manager of SPN Ogilvy Ukraine |
| 17.15-17.45 | Turning passive attitudes towards own rights into active consumer position – tools and techniques for communication of consumer rights protection | Galin Borodinov, Managing Director of PR Point (Bulgaria) – video connection |
| 17.45-18.15 | «Are you digital? Science of winning in a new reality». Review of top-cases of PROpeller Digital Award 2011/12 | Rostislav Kasianenko, producer of the International Internet-based PROpeller Digital Award |
| Discussion: RP agencies representatives vs Clients companies representatives | ||
| 18.15-19.15 |
Consultant and Client: how to justify the utility of PR-recommendations to Client without bluffing in a crisis |
Alina Sevastyuk, Chief Operating Officer of the Markets Department of KPMG Ukraine Andrey Rotovsky, President of the Ukrainian PR League Dmitry Oltarzhevsky, PR directorof Global Spirits («Khortitsa», «Shustov» and «Oreanda» brands) Ilona Popenko, Generalmanager of SPN Ogilvy Ukraine Kristians Rozenvalds, owner of CorpMedia, PR@Mail, RKT Holdings Maria Boroday, PR-director of Intel Ukraine Oksana Alieva, head of marketing and PR of Sberbank of Russia Petr Scherbina, managing partner of Media Brand agency Rita Rozen, Director for business development of LF «Ilyashev and Pertners» Sergei Shumikhin, Deputy Head of Directorate for Information and Public Relations, the National Bank of Ukraine Tatiana Ostrogliad, owner and director of Ostrogliad PR Consulting agency Yelena Derevianko, co-founder and managing partner of PR-Service Agency |
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Moderator: Dmitry Goncharov, consultant in BPT OFFSHORE FORTRESS (BPT-GROUP, Ukraine-UK) |
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| 19.15-20.00 | Dinner | |
| 20.00-22.00 | Leisure night | |
| Timeme | Topic | Speakers |
| 09.00-09.30 | Morning coffee | |
| Political communications in a society of total distrust | ||
| 09.30-10.00 | Society of general distrust: the dynamics of distrust in authorities and the attitude of Ukrainians to the reformist intentions of authorities |
Vladimir Paniotto, Director General of Kiev International Institute of Social Studies, professor of Kiev National University KievMohyla Academy Natalia Kharchenko, Executive Director of Kiev International Institute of Social Sudies, PhD in social studies |
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10.00-10.30 |
Distinctive features of Russian voting technologies in 2005-2012 | Igor Mintusov, Vice-president for GR of the Russian Association of Public Relations (Russia) |
| 10.30-11.00 | Media coverage and social media in political campaigns | Michael R. Caputo, political strategist (USA) |
| 11:00-11:30 | We’ll step on all the rakes | Dmitry Dzhangirov, political expert |
| 11:30-12:00 | 20 dragons of political campaigns of 2012 | Denis Bohush, President of Bohush Communication, Vice-president of the Ukrainian PR League |
| 12.00-12.15 | Coffee break | |
| 12.15-12.30 | The impact of internal political and social processes on Ukraine's international image | Andy Gunder, Director of the Ukrainian Institute in London (United Kingdom) – video connectio |
| 12.30-12.45 | Ways to build public trust in government | Darka Chepak, press secretary of The President of Ukraine |
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12.45-13.30 |
Plurality Voting System: Quo vadis? or Political communications in the context of growing protest moods (round table) |
Denis Bohush, President of Bohush Communication, Vice-president of the Ukrainian PR League Dmitry Dzhangirov, political expert, journalist Oleg Medvedev, political strategist, Vice-president of Ukrainian PR League Igor Mintusov, Vice-president for GR of the Russian Association of Public Relations Viktor Musiyaka, one of authors of the Constitution of Ukraine, partner and head of political law practice in LF «Constructive Lawyers» Vladimir Fesenko, political scientist Darka Chepak, press secretary of the President of Ukraine Jan Jagiello-Shönfelder, political strategist |
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Moderator: Andrey Kulikov (talk-show «Svoboda Slova», ICTV channel) |
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| 13.30-14.15 | Lunch | |
| 14.30-15.00 | Effective techniques of managing the media field and the image of a sectoral ministry in emergency situations | Alesksandr Kolodiy, Manager for information & communication activities of the Ministry of Energy and Coal Industry of Ukraine; press-secretary and personal assistant of Yuriy Boyko, Minister of Energy and Coal Industry of Ukraine |
| 15.00-15.30 | Non-traditional methods ofpsychological diagnostics of politicians | Anna Malyar, political criminologist, PhD in law, astropsychologist |
| Entertain while promoting | ||
| 15.30-16.00 | Back to off-line? or When consumers come short of real emotions | Dmitry Oltarzhevsky, PR director of Global Spirits («Khortitsa», «Shustov» and «Oreanda» brands) |
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16.00-16.30 |
At arm’s length: «distant» events in the service of PR experts | Mikhail Sevalnev, Marketing Director of TrueConf Ukraine |
| 16.30-17.00 | Charitable art-projects | Pavel Piminov, Communications Director of Elena Pinchuk ANTIAIDS Foundation |
| 17.00-17.15 | Coffee break | |
| 17.15-17.30 | Is the event-market still alive?! | Svetlana Lobko, President of the Association of Eventors of Ukraine |
| 17.30-18.00 | Love triangle: PR specialist – designer – consumer | Sergei Chuyev, Chairman of the Board, the Union of Designers of Ukraine; founder of the professional designer jury’s contest REX Gallery |
| 18.00-18.30 | Trends in public awareness: think less, act more | Andrey Kapustin, top-blogger |
| 18.30-19.00 | Technologies of trend setting and celebrity marketing in brand promotion | Igor Panasenko, founder and author of the Internet resources such as muzred.com, znaki.fm, etc. Creator and founder of Stereobaza unique audio magazine on Europe Plus Ukraine radio |
| 19.00-19.30 | Sushi and circuses. Trash-virus for the restaurants’ chain «Yakitoria/Mafia» | Anastasia Kharchenko, Project Manager of the communications agency «INACHE» |
| 19.30-20.00 | Dinner | |
| 20.00-22.00 | Leisure night | |